After 13 years in audio-branding, founder Allen Klevens says that he’s seeing a shift in music pairings. Instead of complementing a restaurant’s food, he and his staff of programmers are increasingly focused on its architectural design and overall vibe. “Think about it: When you walk into a restaurant you rarely smell the food,” Klevens says. “You hear the music first.” Read More
Category Archives: News
Main Course: Musical Menus A recent LA Times article talked about the rise of “music sommeliers” – professional compilers of music playlists for restaurants. Like the folks at Prescriptive Music, an LA-based company that saw a 40% increase in business last year. (An example of a recent Prescriptive business order: a shabu shabu restaurant wanted music that’d recreate the feel of the movie “Drive.”) Brendan speaks with Prescriptive founder Allen Klevens about creating a song menu for every place… and every person.
If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.
Imagine ordering room service from your hotel room television, or dimming the lights from your TV remote control. Imagine sending a file straight from your computer to your TV, so the front desk can download and print it for you before your big meeting. Imagine a world where everything is controlled by your TV set. To the folks at Hyatt Hotels, this world isn’t an imaginary place. Read More
What’s playing over the speakers is as vital as the menu, so restaurants are turning to ‘music sommeliers’ to create playlists to eat by. Read More
On January 13th, 2012 at 10 a.m., thousands of music junkies savored that faithful moment when the Coachella Festival tickets finally went on sale. By then, it was a race against time to get the hottest ticket in town to one of the biggest festivals to hit the west coast. With 130+ acts, the lineup brought spectacular interest. By 1:00 p.m. PST, all tickets were sold out. Read More
The San Fernando Valley Business Journal is the best source for local business news. The award-winning publication prints top company lists, breaking stories, big deals, business advice, executive profiles … the news and information that helps you understand and succeed in your local business environment. Read More
Ever been in a restaurant or hotel listening to a mix of music that sets the mood during dinner or a spa treatment? It might be the work of entrepreneur and musician Allen Klevens.
Klevens is founder and chief executive officer of Prescriptive Music, a Los Angeles-based boutique-style music company that provides custom playlists for hotels, retail stores, and spas looking to stand out. Launched in 1999 from the founder’s garage, the company has gone through some twists and turns. It started out providing relaxation CDs for operating rooms and ended up serving the hospitality industry, abandoning CDs for software-based systems along the way. Read More