Here’s the funny thing about music in public places: If it’s working the way it should, you don’t even notice it on a conscious level. There’s just an extra spring in your step or, if you’re in a casino, pep in your poke as you hit the “bet again” button on your favorite slot machine. It’s the backbeat to your night out, or day at the spa, pushing you along without getting in your face. And that’s exactly how it’s supposed to be. Read More
Category Archives: Messaging
How do restaurants choose what music to play?
You’ve scouted out the hottest new restaurant and pored over the menu to make sure it’s appropriate for all parties. Everything has been checked and double-checked to ensure the best dining experience for everyone. Then, when you walk in to the beautiful lobby and are greeted by the friendly hostess, your stomach sinks as you hear a kazoo-rendition of Peter Frampton’s “Baby I Love Your Way.” Read More
Main Course: Musical Menus A recent LA Times article talked about the rise of “music sommeliers” – professional compilers of music playlists for restaurants. Like the folks at Prescriptive Music, an LA-based company that saw a 40% increase in business last year. (An example of a recent Prescriptive business order: a shabu shabu restaurant wanted music that’d recreate the feel of the movie “Drive.”) Brendan speaks with Prescriptive founder Allen Klevens about creating a song menu for every place… and every person.
If you live in LA, tune into KPCC 89.3 FM on Sunday at 3 pm to hear Allen Klevens on The Dinner Party program, the nationally syndicated radio show on the American Public Media network. Allen will discuss how Prescriptive Music is setting a new trend: serving as music sommeliers for restaurants. Similar to pairing wine with food, Prescriptive Music pairs customized music with a restaurant’s food, décor and overall vibe. Don’t live in LA? Download the top-rated podcast on iTunes.
What’s playing over the speakers is as vital as the menu, so restaurants are turning to ‘music sommeliers’ to create playlists to eat by. Read More
Music choices in public places can make you stay-or stray
As published in: Franchise Times – March 2012
When you enter a hotel lounge, you may use your eyes to check out the furnishings and ambiance—but the background music is a better test of the place’s vibe. If the background music is Sinatra crooning love songs or a string quartet—and you’re in your 30s—you won’t stay long enough to finish your drink, according to Allen Klevens, founder of Prescriptive Music. Read More
Nation’s fastest growing music branding firm adds hundreds of leading hotels, restaurants and retail clients; its music heard by 4.7 million people daily. Read More
A luxurious lobby entryway. The scent of freshly cut flowers . The taste of a signature cocktail. A cozy, comfortable chair. While each of these alluring sensory experiences is unquestionably accounted for in developing a hotel’s unique design, one remaining sense often goes tragically unnoticed – sound. Read More
The spa industry pretty much wrote the book on multisensory client immersion, so chances are, you’ve got soothing scents and sights covered. But how’s your music? Sounds play a major role in guests’ subconscious responses to your business, to it’s wise to develop a soundtrack that truly communicates your core message. Read More
Ever been in a restaurant or hotel listening to a mix of music that sets the mood during dinner or a spa treatment? It might be the work of entrepreneur and musician Allen Klevens.
Klevens is founder and chief executive officer of Prescriptive Music, a Los Angeles-based boutique-style music company that provides custom playlists for hotels, retail stores, and spas looking to stand out. Launched in 1999 from the founder’s garage, the company has gone through some twists and turns. It started out providing relaxation CDs for operating rooms and ended up serving the hospitality industry, abandoning CDs for software-based systems along the way. Read More