Category Archives: Culture

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Social Identity Radio: How Your Brand’s In-Store Music Reinforces Your Customer’s Self-Image While Bolstering Brand Identity

By | Advice, Branding, Culture, Marketing | No Comments

The other day I read an article titled “Why Your Customer’s Social Identities Matter.”  It inspired me to think about the ways in which music speaks to people and how it can effectively reinforce one’s social identity.

To recap; we all have an image of ourselves, an idea of who we are, and how we want the world to perceive us.  This self-concept is the result of our social identity, which is defined by our membership, as individuals, to different social groups.

This concept is broken down into two components.  Firstly, we think of ourselves as members of certain groups but not others and, at any given time, our actions and surroundings impact our thoughts and behaviors. When at a sporting event, for example, we will think of ourselves as members of a group who care about a certain sport or individual team and it is unlikely that we are identifying with a group of people at an art gallery or in a place of religious worship.

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PCMusic is Number 26 in Profit’s W100 Top Female Entrepreneurs List!

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We’re very proud to announce that our CEO, Gina Rizhanovsky, has once again lead PCMusic onto Profit’s W100 Top Female Entrepreneurs List for 2014.

For those who may not know, Profit’s W100 list is born out of the belief that it’s important to celebrate the achievements of the remarkable women running some of the country’s most successful enterprises. It’s no exaggeration to suggest that the health of Canada’s economy depends on women with the drive to grow ambitious, vibrant businesses; women who create good jobs, and develop innovative products and services and women who are committed to making significant contributions to their local and national economies.

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PCMusic at NXNE 2014: A Retrospective.

By | Culture, Music Business | No Comments

PCMusic recently attended Toronto’s very own NXNE (North by Northeast Festivals and Conferences), a Canadian festival destination for emerging artists and major-label headliners, filmmakers, hilarious comedians, visual artists, and innovators bridging the gap between technology and the arts. Showcasing Music, Film, Art, Comedy and Interactive Panels from industry professionals, NXNE is considered to be one of the most anticipated summer music festivals in Canada.

Along with playing on the Sunday night at 1:00am with my band, I was fortunate enough to attend a number of amazing panels held by some very smart, industry leading professionals.
Ultimately, the goal was to investigate new leads and developments in the always changing music-marketing industry, evaluate the strengths and weaknesses of our competition, and ultimately network and share knowledge with other professionals in the field. I’m going to outline some of the key panels I attended that may have some benefit to us as professional curators at PCMusic.

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PCMusic Special OPs At The Reebok Spartan Race

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Last weekend PCMusic sent its Special OPs crew to take on the Reebok Spartan Race.  Read what the guys had to say about the race and check out all their photos below.

Daniel: “Who in their right mind runs up a ski hill…… 5 TIMES!! …. Oh ya, we do.”

Evgeniy: “The race was too easy! I want some more! I want some more! I want some more!!! Call me Leonidas…” Read More

Spring Training

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The time has come to leave the winter weather in the rear view and take to the field!  It seems that somehow we have successfully made it through yet another winter and good on us for our collective perseverance. There are those out there who might say we’re better for having toughed out the cold weather in order to truly appreciate the rising sun, but I’m not going to split hairs over technicalities. Just turn on the BBQ and kick out the jams! Read More