Category Archives: Advice

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The National Restaurant Association Answers 11 Questions About Music Licensing For Restaurants

By | Advice, Background Music, Music Branding | No Comments

The following information details everything a restaurant will need to know about playing music in their location and was first published on the National Restaurant Association’s official website;

Music is one of the most important elements in establishing the mood in your restaurant, but under law, you must make sure you have the necessary licensing to comply with copyright statutes before playing it. Performing rights organizations (“PROs”), such as BMI, ASCAP and SESAC, act as intermediaries between restaurants and songwriters to protect intellectual property and make licensing more cost-effective and convenient. Restaurants pay a fee to the PROs for a blanket license that grants permission to use all of the music each organization represents, and they, in turn, distribute the fees, less operating expenses, to their affiliated songwriters, publishers and composers as royalties.

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Social Identity Radio: How Your Brand’s In-Store Music Reinforces Your Customer’s Self-Image While Bolstering Brand Identity

By | Advice, Branding, Culture, Marketing | No Comments

The other day I read an article titled “Why Your Customer’s Social Identities Matter.”  It inspired me to think about the ways in which music speaks to people and how it can effectively reinforce one’s social identity.

To recap; we all have an image of ourselves, an idea of who we are, and how we want the world to perceive us.  This self-concept is the result of our social identity, which is defined by our membership, as individuals, to different social groups.

This concept is broken down into two components.  Firstly, we think of ourselves as members of certain groups but not others and, at any given time, our actions and surroundings impact our thoughts and behaviors. When at a sporting event, for example, we will think of ourselves as members of a group who care about a certain sport or individual team and it is unlikely that we are identifying with a group of people at an art gallery or in a place of religious worship.

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All You Need To Know About Music For Your Next Conference or Event

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Music exists all around us and, whether we know it or not, it influences the way we feel and, at times, the decisions we make. It helps shape the way we think, defines our personal tastes and draws us to those who share in these same tastes.  By recognizing this power, music becomes as equally important to an event, as the venue choice, the catering, the keynote speaker and the decorations.  When done right, harnessing music’s potential to create a unique ambiance, that resonates positively with an intended audience, can leave a lasting impression on the attendees. Having said that, if its decided music will play an important role in an event, there is much to consider.

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Climbing The Billboard Charts With A 12 Digit Code: All You Need To Know About ISRCs

By | Advice, Music Business | No Comments

Ever wonder how singles and albums end up on the Billboard charts? Aside from exceptional talent, having a great record to sell and a killer marketing plan, the ranks of the chart are all the work of ISRCs. International Standard Recording Codes (ISRC) are 12-digit alphanumeric codes that function as an internationally recognized system to identify recorded music tracks and music videos.

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