Monthly Archives: November 2014


Label Spotlight: OVO Sound

By | Client Appreciation | No Comments

At this point Drake is a household name with the unprecedented star power to drop an informal track and see it become a billboard top-ten and gold record.   But it wasn’t that long ago where he’d release mixtape after mixtape without garnering much attention.  Luckily for him, and now a stable of artists, Drake finally cut through in 2009 with So Far Gone which lead to him signing with Young Money and releasing 3 number one albums, and a long list of hit singles.  Following up on his success as a recording artist, Drake, along with Noah “40” Shebib, and Oliver El Khatib founded OVO Sound in 2012.

Shortly after founding the label, OVO signed a partnership deal with Warner Bros Records.  Similar to how Rick Ross is signed as a solo artist to Def Jam and his Maybach Music Group artists are signed under Atlantic, Drake will still be signed as a solo artist to Republic Records through Young Money/Cash Money but the artists he signs to OVO Sound will be distributed through Warner Bros Records. Since its inception OVO Sound has signed artists and producers alike and their roster now includes; Drake, ILoveMakonnen, Majid Jordan, PartyNextDoor, Justice, T-Fluent, Boi-1da, Mike Zombie, Noah “40” Shebib, T-Minus, Future The Prince and Nineteen85

All You Need To Know About Music For Your Next Conference or Event

By | Advice | No Comments

Music exists all around us and, whether we know it or not, it influences the way we feel and, at times, the decisions we make. It helps shape the way we think, defines our personal tastes and draws us to those who share in these same tastes.  By recognizing this power, music becomes as equally important to an event, as the venue choice, the catering, the keynote speaker and the decorations.  When done right, harnessing music’s potential to create a unique ambiance, that resonates positively with an intended audience, can leave a lasting impression on the attendees. Having said that, if its decided music will play an important role in an event, there is much to consider.

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